Insurance Representatives - How Does Yours Measure Up?



Insurance agents can be a few of the most important individuals you'll ever work with. They will assist you secure your property, your assets and your finances. The work of an insurance representative has the potential to save you from financial ruin.

You could go through your whole lifetime and not need the services of an attorney. You might pass away and live and not need to utilize an accountant. But you can't reside in "the real world" without insurance agents.

Remember ... it's YOUR duty to find out which coverages are right for you.

Have you ever heard a story from a pal or relative who submitted an insurance claim, just to learn that the protection their agent guaranteed was not there? I hear those stories ALL THE TIME, and at the WORST POSSIBLE TIME ... AT DECLARES TIME!

I started my insurance profession as a representative in 1973. I kept my representative licenses active till 1992 when I ended up being an insurance adjuster. During that period of time, I sold nearly every type of insurance you can possibly imagine. That provided me a depth of experience in insurance sales. All of that experience did not make me an expert in insurance. I learned risk analysis and sales techniques. But I don't believe that I ever had one minutes' training in the best ways to manage a claim. When my clients had a claim, I gave them the company's telephone number and told them to call it in. We sometimes submitted an Acord kind, which is a basic market kind for suing. That was all we did.

The best agent is a person who has spend time studying insurance, not an individual who is a specialist in sales. The biggest portion of insurance representatives of all types are sales individuals, not insurance professionals.

There are a lot of institution of higher learnings that provide degrees in insurance today. In our location, the University of Georgia uses degrees in Danger Management and Insurance. It's a quite well-respected program.

Agents can also become professionals in insurance by going through continuing education, such as the Licensed Residential Or Commercial Property Casualty Underwriter (CPCU) education program. Life insurance agents can achieve the Certified Life Underwriter (CLU) professional designation. There are other classifications readily available to representatives, however those 2 are the most commonly accepted educational programs.

Representatives in many states also have to complete a state-required variety of Postgraduate work hours each year in order to preserve their insurance licenses. If they do not finish the hours, the state cancels their licenses.

An agent has a responsibility to you, called the "fiduciary responsibility." That indicates that he needs to keep your financial well-being first in his priorities. He has breached his fiduciary duty to you if an agent offers you an insurance policy because it has a higher commission than another policy.

Representatives normally carry a type of liability insurance called "Errors and Omissions" liability insurance. Omssions and mistakes (E&O) is the insurance that covers the representative's business, or the agent individually, in the event that a client holds the representative accountable for a service he offered, or stopped working to offer, that did not have the expected or assured outcomes.

1. loss of customer information. The agent just loses your file, physically or electronically.

2. system or software failure. Computer at the representative's workplace crashes and all data is lost.

3. negligent oversell. The agent offers you protection you don't need, or sells you protection limitations higher than needed.

4. claims of non-performance. This is a broad classification but needs to be. This could consist of charges that an agent did not sell the proper policy, or the correct quantity of protection.

The number 4 example above is the most widespread and most unsafe for representatives. Here's why.

People today have multiple insurance direct exposures, like:

automobile physical damage

car liability

uninsured or underinsured vehicle drivers exposures

homeowner physical damage

homeowner liability

excess liability

businessowner physical damage

businessowner liability

home-based organisations

life insurance requires

medical insurance needs

disability insurance requires

Any among the direct exposures listed above can effect any of the others. They are elaborately woven together in each of our lives.

Any representative doing business in the contemporary world should do an insurance analysis of any possibility's present insurance and his future insurance requirements. To cannot do so is an invitation for a lawsuit.

Exactly what does this mean to you?

First: If your representative makes guarantees to you about coverage, and your claim gets denied, you can make a claim versus the representative's Omissions and errors Liability policy. You might need to get an attorney involved, however that only increases the chance that your rejected claim will make money.

Next: In my never-to-be-humble opinion, ALL representatives offering ANY kind of insurance need to carry out a Insurance Needs Analysis for the prospect PRIOR to offering the policy. In addition, I think that an agent needs to thoroughly discuss the findings of the Insurance Needs Analysis to the possibility PRIOR to offering the policy. When the explanation is total, the agent should need the prospect to approve the policies that are offered, and accept the policies and coverages that are not offered. "Signing off" just implies that the prospect states that the representative has explained all protections, and he either accepts or declines any given protection.

Both celebrations. the agent and the policyholder ... advantage in this transaction. The policyholder has a total explanation of the policy he's buying and its relationship to all his other insurance. The representative sells the ideal protection, and significantly decreases the danger of a claim or claim versus his E&O coverage for offering the incorrect coverage.

Here's exactly what an insurance analysis procedure should appear like.

1. Personal Information Collection: get as much details about the insured and his family Car Insurance Lexington Sc members as possible.

2. Get Copies of Existing Policies: the representative ought to actually check out the existing policies.

3. Analyze Insurance Requirements: identify the correct protections needed and the proper policy limits.

4. Suggestions: what need to be bought and prices.

5. Application and Sign-off Analysis: submit the application and have the insured accept the analysis kind.

6. Deliver the Policy: A representative ought to provide the policy personally and explain it once again, not just send you a copy in the mail.

After all of the training and education that any insurance representative acquires, the representative is still not an expert in the best ways to handle an insurance claim. I have actually had lots of individuals tell me that they were getting their agent to assist them with their claim. Later, they determined that the agent didn't know far more about the claims procedure than they did. As I wrote previously, agents can end up being experts, however their expertise is usually in the sales and needs analysis locations of insurance ... not claims. For most representatives, learning the claims procedure would be a waste of their time, since a lot of agents are not certified to manage claims.

Sure ... some representatives will be offered a small claims settlement authority by the business they work for. Some agents will have the ability to settle claims up to about $5,000.00, and after that just in the property side of the claim ... such as a little water loss or a theft. But, for the most part, the insurance provider concentrates claims handling with the claims staff members and independent claims adjusters.

The most important techniques you should take from this post are:

Interview EVERY insurance representative to find out their level of knowledge. Let the unskilled agents practice on people who do not care about protecting themselves the best methods.

You get exactly what you pay for. You 'd be much better served to pay a higher premium if an extremely certified agent takes care of you.

3. Never ever be reluctant to call the Department of Insurance of your state if you have problems with your agent. Representatives are managed for a reason.


Agents normally bring a type of liability insurance called "Errors and Omissions" liability insurance. Mistakes and omssions (E&O) is the insurance that covers the agent's business, or the representative individually, in the event that a customer holds the representative responsible for a service he offered, or stopped working to supply, that did not have the expected or guaranteed outcomes. Next: In my never-to-be-humble viewpoint, ALL agents offering ANY kind of insurance should carry out a Insurance Needs Analysis for the possibility PRIOR to offering the policy. Even after all of the training and education that any insurance agent acquires, the representative is still not a specialist in how to handle an insurance claim. For many representatives, finding out the claims procedure would be a waste of their time, since many representatives are not accredited to handle claims.

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